Reach Users at Active Intent
Your ads appear inside conversations where someone is already weighing a decision, not cold at the top of a search.
AI-Native Advertising
OpenAI Ads Services
Epoches is a dedicated ChatGPT advertising agency. We run your OpenAI Ads program end to end, from strategy and account setup through creative, campaign management, and measurement, so your brand reaches high-intent audiences while the early-mover window is still open.
Schedule A Call$2,500Fixed-price audit before any media spend
EarlyPlatform still in beta self-serve
0Creative published without your approval
The ad platforms and channels we run
We launch and manage campaigns across conversational AI platforms and the paid channels your team already runs.
Google Ads
Meta
TikTok
Google AnalyticsGoogle AdsMetaTikTokGoogle AnalyticsGoogle AdsMetaTikTokGoogle Analytics
Perplexity
Google Gemini
Anthropic
WordPressPerplexityGoogle GeminiAnthropicWordPressPerplexityGoogle GeminiAnthropicWordPressWhat Is Conversational Advertising,
and Why OpenAI Ads Work Differently
OpenAI Ads places clearly labelled sponsored responses inside ChatGPT, right where people are researching, comparing, and deciding. Instead of matching keywords like search ads, it matches live conversational intent, so your brand shows up mid-decision rather than at the start of a query. The platform supports CPM and CPC bidding through the ChatGPT Ads Manager, with agency access available through authorised partners such as Dentsu, Omnicom, Publicis, and WPP.
Access 800M Weekly Users, 58% Under 30
ChatGPT's ad-supported audience is enormous, young, and hard to reach through traditional channels.
Establish Early Benchmarks Before CPCs Rise
Competition and costs are lowest right now. The data you gather today becomes your advantage later.
Contextual Targeting Beyond Keywords
Campaigns match against conversation topic and decision signals, a far richer signal than any keyword list.
AI Ad Campaign Management and Conversational Advertising
for Every Stage of the Funnel
A trusted AI-native advertising agency delivering full-funnel OpenAI advertising services for ecommerce, SaaS, and enterprise brands.
OpenAI Ads Strategy and Setup
Account setup, campaign objectives, CPM and CPC bidding configuration, baseline measurement, and a test architecture that produces useful signals from day one. On a new platform, early setup decisions shape your long-term benchmarks.
ChatGPT Ads Management
Budget pacing, bid adjustments, creative rotation, and performance analysis, handled end to end. While the platform's optimization algorithms mature, hands-on human management matters far more here than on Google or Meta.
AI Recommendation Advertising
ChatGPT surfaces ads based on conversation topic, user context, and decision signals rather than keywords. We build targeting that aligns your campaigns with the conversations where your product genuinely belongs.
Sponsored AI Responses Creative
Users mid-conversation expect content that helps rather than interrupts. We write ChatGPT-native creative that fits the conversational environment, earns engagement, and keeps dismissal rates low.
ChatGPT Ads Attribution
We configure the Conversions API and pixel-based measurement so ChatGPT activity ties to purchases, leads, and sign-ups, plus comparison frameworks that put its performance in context next to your other paid channels.
Conversational AI Marketing and AEO
Paid placement is one path to visibility in ChatGPT; answer engine optimization is the other. We pair OpenAI Ads with AEO content strategy so your brand shows up in both the sponsored and organic layers of the platform.
Conversational Advertising Integration
ChatGPT campaigns perform best coordinated with Google, Meta, and programmatic, not run in a silo. We integrate OpenAI Ads into your broader paid media program so budget and learnings flow across channels.
OpenAI Ads for Ecommerce Brands
Product research and comparison are among ChatGPT's most common conversations. We build purchase-intent campaigns connected to your Shopify or Magento store, measured from impression through to order.
Why Epoches Is the Right AI-Native Advertising Agency
to Manage Your ChatGPT Campaigns
Digital marketing depth, ecommerce expertise, and AI platform knowledge in one team that has built on new channels since day one.
New Channel Experience
We have launched campaigns on emerging ad platforms before any playbook existed. ChatGPT Ads rewards exactly that adaptive, test-driven approach.
Ecommerce-Native Measurement
We tie OpenAI Ads activity to revenue, not just clicks, linking ad performance directly to order data across Shopify, Magento, and custom platforms.
AI Platform and Content Depth
We understand ChatGPT as an AI system, not just an ad surface. That shapes smarter creative, sharper targeting, and stronger answer engine optimization alongside paid.
Integrated Paid Media Management
Google Ads, Meta Ads, and ChatGPT Ads run under one strategy, so budget and learnings move freely instead of sitting locked in separate agency relationships.
Creative Built for Conversational Context
Sponsored content in ChatGPT calls for a different craft than search or display. We write for the conversation, which lowers dismissal rates and lifts click quality.
Transparent, Data-Led Reporting
You always see what campaigns are producing, how the platform is changing, and what we are doing about both. No black boxes, no vanity metrics, no waiting on monthly decks.
Worked Examples of
AI Channel Scope
Three situations written out end to end: what the workflow looks like, how we would scope it, and what we would instrument to know whether it worked. Conversational advertising is a young channel, so these are structured as tests with a stop condition rather than as a playbook.
Illustrative scenarios, not client engagements. They show how we scope and instrument this kind of workflow. We publish client results only with written consent and evidence behind them.
Health & Wellness eCommerceAcquisition Costs Rising on the Established Channels
Health & Wellness eCommerce
Scenario
A D2C brand watches its cost per acquisition climb on Google and Meta as the auctions get more competitive. The question is whether conversational placements reach buyers earlier, and whether that can be tested without destabilising the campaigns currently paying the bills.
How we would approach it
Ring-fence a test budget so the existing programme is never the variable, wire conversion tracking to the storefront before spending anything, and set the stop condition in advance. If the channel does not clear the threshold, we say so and the budget goes back, because an inconclusive test reported honestly is worth more than a narrative.
What we would measure
Cost per acquisitionTest against existing channels
New-to-brand shareFirst-time buyers in the cohort
IncrementalityHoldout maintained throughout
Stop conditionAgreed before spend begins
B2B SaaSStrong in Search, Invisible in AI Answers
B2B SaaS
Scenario
A SaaS brand ranks well in conventional search but rarely appears in AI-generated answers for its category, while competitors do. Nobody can say why, because answer engines do not publish how sources are selected.
How we would approach it
Improve the things that plausibly matter and are within our control: structured content, entity clarity, question coverage, topical depth. Track citation presence on a fixed query set so change is observable. We will not claim a mechanism we cannot verify, and the reporting distinguishes what we changed from what merely moved.
What we would measure
Citation presenceFixed query set, tracked weekly
Referred sessionsTraffic from answer engines
Query coverageCategory questions addressed
Claim disciplineCorrelation reported as correlation
Home & Garden eCommerceTesting a New Channel Without Disturbing a Working One
Home & Garden eCommerce
Scenario
A retailer runs an efficient paid search programme and does not want to put it at risk. The interest is in additional reach that keyword search is not capturing, funded separately rather than by moving budget off a proven channel.
How we would approach it
Fund the test from a separate line so the existing programme's performance stays interpretable, target the conversational contexts keyword search cannot express, and measure assisted conversions across the journey rather than last click. Report cross-channel contribution, including the case where the answer is that there is none.
What we would measure
Incremental reachAudience not seen in search
Assisted conversionsAcross the full journey
Existing channelBaseline performance unaffected
Decision outputContinue, adjust, or stop
How an Engagement Actually Starts
We do not scope a build from a discovery call. Every engagement begins with the paid AI Workflow Audit, so the system we build is the one your operation demonstrably needs. If Epoches cannot identify a meaningful automation opportunity and you supplied the required access and participation, the audit is free.
1. Audit the workflow
A 14-day paid diagnosis that maps your workflows, scores automation opportunities, and returns a ranked roadmap. $2,500 fixed, money-back under the guarantee terms.
2. Build what the audit proved
A scoped AI employee pod for the workflow that ranked highest. Owner, inputs, outputs, tools, approval gates, exclusions, and success criteria signed off before a line is written.
3. Operate it after launch
Managed AI Ops: monitoring, error review, context refresh, prompt tuning, reporting, and the next workflow identified before you need it.
How We Launch and Manage
Your ChatGPT Advertising Campaigns
Once the audit has established that paid conversational placement is worth testing, this is the onboarding and management process. It is built for a platform that is moving fast and rewarding careful, evidence-led decisions.
Platform Access and Account Configuration
We register your business in OpenAI's Ads Manager, set up billing, implement pixel tracking, and connect the Conversions API to your analytics and ecommerce stack. Measurement gets built before the first ad ever runs.
Strategy and Campaign Architecture
We define objectives, map your products to the conversation contexts most likely to reach high-intent users, plan CPC and CPM bidding, and design the initial test structure with a budget kept separate from existing channels for clean comparison.
Creative Development and Launch
We write creative purpose-built for the conversational AI environment, submit it through Ads Manager, launch with structured pacing, and watch early delivery data closely through the first week to catch configuration issues fast.
Optimization and Performance Analysis
We review CPM, CPC, click-through rate, conversion rate, and downstream revenue on a regular cadence, adjusting bids, rotating creative, and refining targeting. On a young platform, human-led analysis carries more weight than automation.
Reporting and Channel Integration
We report in plain terms on both platform metrics and the business outcomes behind them, then scale what works, retire what does not, and feed ChatGPT learnings back into your wider paid media strategy.
OpenAI Ads Platform, Tools, and Integrations
We Work With
From ChatGPT Ads Manager and partner platforms to measurement infrastructure and ecommerce integrations.
OpenAI Advertising Platform
Campaign creation, bidding, and creative submission managed directly in the ChatGPT Ads Manager.
Authorised AdTech Partners
Partner tooling used wherever it gives your campaigns a workflow or reporting advantage.
Measurement and Attribution
Attribution stacks that connect ChatGPT ad activity to real downstream revenue.
Answer Engine Optimization Tools
The research and content tooling behind our organic AI visibility work.
Ecommerce Platform Integration
Order-level tracking wired into the storefront platforms your revenue runs on.
Paid Media Integration
ChatGPT campaigns coordinated with the rest of your paid media mix.
Frequently Asked Questions About Our ChatGPT
Advertising Agency and OpenAI Ads Services
What are OpenAI Ads and how do they work?
OpenAI Ads is the advertising platform built into ChatGPT. Businesses place clearly labelled sponsored content within conversations on the Free and Go tiers, matched by topic and intent rather than keywords, so your brand appears while users are actively researching a relevant decision. The platform supports CPM and CPC bidding through a self-serve Ads Manager open to US businesses of all sizes.
How is advertising on ChatGPT different from Google Ads or Meta Ads?
Google targets keywords and Meta targets demographic and interest profiles. ChatGPT targets conversation intent: your ad shows up when someone is actively discussing a topic tied to your product, often mid-decision. The context is richer and the intent signals stronger, but the platform is also earlier in its development, so both the opportunity and the uncertainty run higher than on mature channels at similar budgets.
Do ChatGPT ads appear inside the AI responses?
No. Ads sit separately from and below ChatGPT's organic answers, always labelled Sponsored and visually distinct. OpenAI keeps this separation firm so advertisers never influence what ChatGPT actually says, which is precisely what keeps the environment trustworthy enough for users to engage with. Low dismissal rates in the early pilot suggest the approach is working.
What is the minimum budget to advertise on ChatGPT?
It depends on how you access the platform. The beta self-serve Ads Manager, opened in May 2026, dropped the threshold far below the six-figure commitment the original invite-only phase required, and terms vary across authorised partners like Pacvue and StackAdapt. We recommend a test budget large enough to gather statistically meaningful data over at least four to six weeks before drawing conclusions.
What types of businesses benefit most from ChatGPT advertising?
Ecommerce brands, because product research and comparison dominate ChatGPT conversations. B2B SaaS, because software research and vendor comparison happen there constantly. Any brand targeting under-35s, given the audience skew. In general, businesses whose customers research and compare before buying see the strongest fit with conversation-based targeting.
What is answer engine optimization and why does it complement ChatGPT ads?
Answer engine optimization, or AEO, is structuring your content so ChatGPT and other AI platforms cite and recommend your brand organically. Ads buy sponsored placement; AEO earns presence in the answers themselves. Investing in both means appearing in multiple positions within the same conversation, and as ChatGPT becomes a primary research tool, organic AI visibility will matter as much as search rankings do today.
How do you measure the performance of ChatGPT advertising campaigns?
We track impressions, clicks, CPC, click-through rate, and conversion rate through OpenAI's Ads Manager, and implement the Conversions API and pixel to connect ad activity to purchases, leads, and sign-ups. For ecommerce clients we attribute through to order data, so ROAS reflects actual revenue, and we build incrementality frameworks to isolate what ChatGPT adds beyond your existing channels.
How does Epoches access ChatGPT Ads for clients?
Through OpenAI's self-serve Ads Manager, and through authorised adtech partners such as Pacvue and StackAdapt when their tooling helps campaign workflow. We handle account setup, campaign creation, bidding, creative submission, and measurement configuration, and for clients already committed to holding-company agencies, we can advise on strategy and measurement independently of execution.
How do we get started with Epoches' OpenAI Ads services?
It begins with a consultation covering your current channels, target audience, and business objectives, plus an honest assessment of how well your brand maps to the conversation contexts where ChatGPT advertising performs. We then recommend a test structure, budget allocation, and measurement framework. Most clients have a first campaign live within two to three weeks of the initial brief, with no obligation or minimum commitment at the consultation stage.